Varsity Grind Privacy Policy

Varsity Grind, LLC (“Varsity Grind,” “we,” “us,” or “our”) respects privacy and understands that personal information is valuable. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, communicate with us, use our services, participate in a campaign, complete a form, submit a survey, claim a reward, interact with our social media lead capture systems, or otherwise provide information to us.

This Privacy Policy applies to Varsity Grind’s websites, landing pages, forms, funnels, surveys, reward campaigns, marketing research campaigns, social media lead capture campaigns, email workflows, automation systems, and related services.

This Privacy Policy also explains how Varsity Grind may process information on behalf of business clients when we build, manage, or support campaigns for those clients.

1. Important Notice

Varsity Grind provides marketing, automation, lead generation, reward campaign setup, social media lead capture, marketing research, survey, and related consulting services.

We are not a law firm, healthcare compliance advisor, tax advisor, financial advisor, or regulatory compliance agency. This Privacy Policy is intended to describe our privacy practices, but it should not be treated as legal advice.

If you are a business client using Varsity Grind to collect customer, lead, survey, receipt, referral, or campaign information, you are responsible for maintaining your own privacy policy, notices, consents, and legal compliance obligations.

2. Information We Collect

We may collect information directly from you, automatically through technology, from third-party platforms, from business clients, or from campaign interactions.

2.1 Contact Information

We may collect contact information such as:

• Name.
• Email address.
• Phone number.
• Business name.
• Mailing address.
• Billing address.
• Social media handle.
• Job title or role.
• Company website.
• Preferred contact method.

2.2 Business and Client Information

If you are a business client, prospective client, vendor, partner, or referral partner, we may collect information such as:

• Business name.
• Business address.
• Business phone number.
• Business email address.
• Industry or business category.
• Website URL.
• Social media pages.
• Business goals.
• Marketing needs.
• Campaign preferences.
• Offer details.
• Customer acquisition goals.
• Service history.
• Payment status.
• Communications with us.

2.3 Lead Capture and Form Information

When you complete a form, landing page, survey, questionnaire, lead magnet form, reward form, referral form, or campaign form, we may collect information such as:

• Name.
• Email address.
• Phone number.
• Business name.
• Location.
• Interest category.
• Responses to form questions.
• Consent selections.
• Referral source.
• Campaign source.
• Offer interest.
• Requested resource or lead magnet.
• Reward claim information.

2.4 Receipt-to-Rewards Information

For receipt-to-rewards campaigns, we may collect information needed to confirm participation, deliver a reward, prevent abuse, or support campaign reporting.

This may include:

• Name.
• Email address.
• Phone number.
• Purchase confirmation information.
• Receipt image or receipt details, where applicable.
• Purchase date.
• Store or business location.
• Transaction amount, where applicable.
• Reward selection.
• Reward claim status.
• Validation code.
• Referral code.
• Submission timestamp.
• Duplicate submission indicators.

Unless expressly required for a specific campaign, you should avoid submitting sensitive payment information, full credit card numbers, bank account numbers, government identification numbers, medical information, or other highly sensitive information through receipt or reward forms.

2.5 Survey and Marketing Research Information

For marketing research, community research, business research, customer feedback, and survey campaigns, we may collect information such as:

• Survey responses.
• Demographic information you choose to provide.
• Preferences.
• Interests.
• Buying intent.
• Service needs.
• Budget ranges.
• Location or service area.
• Feedback about a business, product, service, offer, or community need.
• Open-ended comments.
• Contact information, if the survey includes lead capture.

Survey responses may be linked to your contact information if the form asks for contact details or if the campaign is designed for lead generation. Some research may be reviewed in aggregate form.

2.6 Social Media Lead Capture Information

If you interact with our social media campaigns, comment-trigger campaigns, automated direct message campaigns, lead magnet campaigns, or social media pages, we may collect or receive information such as:

• Social media username or profile name.
• Public profile information.
• Comments.
• Direct message interactions.
• Campaign keyword used.
• Lead magnet requested.
• Link clicks.
• Form submissions.
• Engagement data.
• Platform-provided analytics.

Social media platforms may also collect information according to their own privacy policies and platform rules.

2.7 Email, SMS, and Communication Information

When you communicate with us or receive communications from us, we may collect:

• Email address.
• Phone number.
• Message content.
• Communication preferences.
• Opt-in records.
• Opt-out records.
• Email opens.
• Link clicks.
• Reply history.
• SMS delivery status.
• Appointment booking history.
• Support requests.

2.8 Payment and Transaction Information

If you purchase services from Varsity Grind, we may collect payment-related information such as:

• Name.
• Billing address.
• Email address.
• Phone number.
• Service purchased.
• Invoice history.
• Payment status.
• Subscription status.
• Transaction date.
• Partial payment card details provided by a payment processor, such as last four digits.

Varsity Grind does not intend to store full credit card numbers directly. Payment processing may be handled by third-party payment processors, and their privacy policies and terms may apply.

2.9 Website, Device, and Usage Information

When you visit our website, landing pages, funnels, or digital properties, we may automatically collect information such as:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Referring URL.
• Pages viewed.
• Links clicked.
• Date and time of visit.
• Approximate location based on IP address.
• Session activity.
• Cookies and similar tracking identifiers.
• Campaign attribution data.
• UTM parameters.

2.10 Information From Third Parties

We may receive information from third parties such as:

• Business clients.
• Referral partners.
• CRM platforms.
• Social media platforms.
• Email marketing tools.
• Form and survey tools.
• Analytics providers.
• Payment processors.
• Reward providers.
• Affiliate platforms.
• Automation tools.
• Publicly available sources.

3. How We Use Information

We may use collected information for the following purposes:

3.1 To Provide Services

We may use information to:

• Build and manage campaigns.
• Create landing pages and forms.
• Deliver lead magnets.
• Deliver reward claim links.
• Confirm campaign participation.
• Process reward submissions.
• Support receipt-to-rewards campaigns.
• Configure workflows and automations.
• Manage email sequences.
• Manage social lead capture systems.
• Conduct marketing research.
• Analyze survey responses.
• Provide consulting services.
• Generate reports.
• Communicate with clients and participants.

3.2 To Communicate With You

We may use information to:

• Respond to inquiries.
• Send service updates.
• Send campaign-related messages.
• Send reward-related messages.
• Send appointment reminders.
• Send invoices or billing notices.
• Provide customer support.
• Send marketing emails where permitted.
• Send SMS or direct messages where consent has been obtained.

3.3 To Operate Campaigns for Business Clients

When Varsity Grind provides services to business clients, we may process information on behalf of those clients. For example, we may collect or organize leads, reward submissions, referral records, survey responses, form submissions, campaign engagement data, and customer communications for the client’s campaign.

In those cases, the business client may be the party that determines why the information is collected and how it is used. Varsity Grind may act as a service provider, processor, contractor, vendor, or similar role depending on the campaign and applicable law.

3.4 To Deliver Rewards, Offers, and Incentives

We may use information to:

• Confirm eligibility.
• Deliver reward links.
• Send hotel savings card links, voucher links, partner offer links, or other incentive details.
• Track reward claim status.
• Limit duplicate claims.
• Apply validation codes.
• Prevent abuse or fraud.
• Support reward-related customer service.

Third-party reward providers may have their own terms and privacy practices.

3.5 To Improve Services and Campaign Performance

We may use information to:

• Improve campaign strategy.
• Understand lead quality.
• Measure campaign performance.
• Review survey trends.
• Improve landing pages, forms, funnels, and automations.
• Troubleshoot technical issues.
• Test campaign variations.
• Improve customer experience.
• Develop new services.

3.6 To Market Our Services

We may use information to:

• Promote Varsity Grind services.
• Send newsletters or marketing emails.
• Invite you to book a consultation.
• Share relevant business automation or lead generation resources.
• Retarget visitors with advertising, where permitted.
• Build lookalike or similar audiences, where permitted by platform rules and applicable law.

You may opt out of marketing emails by using the unsubscribe link in our emails or contacting us.

3.7 To Protect Rights and Prevent Misuse

We may use information to:

• Detect spam, fraud, abuse, or duplicate submissions.
• Enforce our Terms of Service.
• Protect our systems.
• Protect campaign integrity.
• Respond to legal requests.
• Comply with applicable laws.
• Resolve disputes.
• Maintain security logs.

4. Cookies, Tracking Technologies, and Analytics

We may use cookies, pixels, tags, scripts, local storage, analytics tools, advertising tools, and similar technologies to operate our website and campaigns.

These technologies may help us:

• Remember preferences.
• Track page visits.
• Measure campaign performance.
• Understand traffic sources.
• Analyze user behavior.
• Attribute leads to campaigns.
• Improve landing pages.
• Support retargeting or advertising.
• Detect duplicate submissions or abuse.

Third-party platforms such as Google, Meta, email marketing providers, analytics providers, CRM systems, and advertising platforms may also use tracking technologies according to their own policies.

You can usually control cookies through your browser settings. Blocking cookies may affect some website or campaign functionality.

5. How We Share Information

We do not sell personal information in the traditional sense of exchanging it directly for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly, including certain advertising, analytics, or tracking activities.

We may share information in the following circumstances:

5.1 With Business Clients

If you submit information through a campaign operated for one of our business clients, we may share your information with that client so the client can provide services, follow up, deliver offers, fulfill rewards, analyze survey responses, or manage leads.

5.2 With Service Providers and Vendors

We may share information with vendors and service providers that help us operate our business and campaigns, such as:

• CRM providers.
• Email marketing providers.
• SMS providers.
• Social media automation tools.
• Form builders.
• Survey platforms.
• Website and funnel builders.
• Hosting providers.
• Analytics providers.
• Payment processors.
• Reward providers.
• Affiliate platforms.
• Automation platforms.
• Customer support tools.
• Contractors and consultants.

These providers may process information on our behalf or on behalf of our clients.

5.3 With Reward and Offer Providers

If a campaign includes a third-party reward, voucher, hotel savings card, coupon, partner offer, affiliate offer, or similar incentive, information may be shared with the provider as necessary to deliver, validate, redeem, or support the offer.

Third-party reward providers may have their own privacy policies, terms, restrictions, and data practices.

5.4 With Social Media and Advertising Platforms

We may share or receive information through social media platforms and advertising platforms to operate campaigns, track conversions, deliver messages, measure performance, create audiences, retarget visitors, or improve marketing.

Your use of those platforms is also governed by their own privacy policies.

5.5 With Legal, Compliance, and Safety Parties

We may disclose information when we believe it is necessary to:

• Comply with law.
• Respond to legal process.
• Enforce our agreements.
• Protect our rights.
• Protect users, clients, or the public.
• Prevent fraud, abuse, or security threats.
• Resolve disputes.

5.6 During Business Transfers

If Varsity Grind is involved in a merger, acquisition, sale of assets, financing, restructuring, or business transfer, information may be transferred as part of that transaction.

6. Email, SMS, Direct Messages, and Opt-Out Choices

6.1 Email Communications

If you receive marketing emails from us, you may unsubscribe by clicking the unsubscribe link in the email or by contacting us at contact@varsitygrind.com.

Even if you opt out of marketing emails, we may still send transactional or service-related messages, such as billing notices, appointment confirmations, service updates, reward claim messages, or legal notices.

6.2 SMS/Text Messages

If you provide a phone number and consent to receive text messages, we or a business client may send messages related to the campaign, reward, appointment, lead magnet, service, or promotion.

Message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages by replying STOP, using another clearly communicated opt-out method, or contacting the sender. You may also contact us at contact@varsitygrind.com for assistance.

6.3 Direct Messages and Social Messaging

If you engage with a social media campaign, comment with a trigger word, request a lead magnet, or reply to an automated message, we may send direct messages through that platform where permitted.

You may stop or manage messages through the social platform’s controls or by replying with an appropriate opt-out request where supported.

7. Data Retention

We keep information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

• The type of information.
• The campaign involved.
• Client instructions.
• Legal obligations.
• Accounting or tax requirements.
• Dispute resolution needs.
• Fraud prevention needs.
• Security needs.
• The need to maintain opt-out records.

When information is no longer needed, we may delete, de-identify, aggregate, or archive it according to our business practices and applicable obligations.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, platform, transmission method, CRM, email system, SMS system, social platform, or storage system can be guaranteed to be completely secure.

You use our websites, campaigns, forms, and services at your own risk.

If you are a business client, you are responsible for maintaining the security of your own accounts, passwords, user permissions, customer lists, CRM access, social media accounts, email accounts, and third-party platforms.

9. Children’s Privacy

Varsity Grind’s services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, contact us at contact@varsitygrind.com, and we will take reasonable steps to delete the information where required.

Business clients must not use Varsity Grind campaigns to knowingly collect information from children unless appropriate legal requirements and written arrangements are in place.

10. Sensitive Information

Unless Varsity Grind has expressly agreed in writing and appropriate safeguards are in place, you should not submit sensitive personal information through our forms, campaigns, surveys, or reward systems.

Sensitive information may include:

• Protected health information.
• Medical diagnosis or treatment information.
• Full financial account numbers.
• Full credit card numbers.
• Social Security numbers.
• Government identification numbers.
• Information about children.
• Precise geolocation.
• Biometric information.
• Legal case details.
• Highly sensitive employment, insurance, lending, or financial information.

Varsity Grind does not provide HIPAA-compliant, financial-regulated, children-directed, or specially regulated data processing services unless expressly stated in a separate written agreement.

11. Business Client Data

When Varsity Grind provides services to a business client, the client may provide us with customer lists, lead information, contact records, survey responses, campaign data, or other information.

The business client is responsible for ensuring that:

1. The information was collected lawfully.
2. The client has the right to share the information with Varsity Grind.
3. The client has obtained all required consents.
4. The client has provided required privacy notices.
5. The client’s use of the information complies with applicable law.
6. The client honors applicable opt-out, unsubscribe, deletion, access, and correction requests.

Varsity Grind may process Client data as necessary to provide services, operate campaigns, support automations, troubleshoot systems, generate reports, or comply with legal obligations.

12. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Opt out of marketing emails.
• Opt out of SMS marketing.
• Request that we limit certain uses of information.
• Object to certain processing.
• Request information about how we share personal information.
• Opt out of certain targeted advertising or data sharing, where applicable.

To make a privacy request, contact us at contact@varsitygrind.com.

We may need to verify your identity before responding. We may also direct you to the relevant business client if your information was collected through a campaign operated on behalf of that client.

13. State Privacy Rights

Certain U.S. state privacy laws may provide additional rights to residents of those states. Depending on where you live and whether those laws apply to Varsity Grind or to a business client’s campaign, you may have rights to access, delete, correct, or receive information about the use and disclosure of personal information.

You may also have the right to opt out of certain sales, sharing, targeted advertising, profiling, or processing of sensitive information, depending on applicable law.

Varsity Grind will respond to applicable privacy requests as required by law. If we process your information on behalf of a business client, we may refer your request to that client or assist the client in responding.

14. California Privacy Notice

This section applies only where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Varsity Grind or to a relevant business client campaign.

14.1 Categories of Personal Information We May Collect

Depending on your interaction with us, we may collect the following categories of personal information:

1. Identifiers, such as name, email address, phone number, IP address, mailing address, social media handle, or online identifiers.
2. Customer records information, such as billing information, service history, business contact information, or campaign participation records.
3. Commercial information, such as services purchased, reward claims, offer interests, lead magnet requests, or transaction-related information.
4. Internet or electronic network activity, such as website visits, landing page activity, clicks, email engagement, form submissions, device information, and campaign attribution data.
5. Geolocation information, such as approximate location based on IP address or information voluntarily provided through a form.
6. Professional or business information, such as business name, industry, job title, marketing needs, and business contact details.
7. Inferences, such as campaign interests, offer preferences, lead categories, or likely service interests.
8. Sensitive personal information, only if voluntarily provided or required for a specific campaign, though we generally discourage submission of sensitive information unless expressly agreed in writing.

14.2 Sources of Personal Information

We may collect personal information from:

• You directly.
• Business clients.
• Website and campaign interactions.
• Social media platforms.
• CRM and automation tools.
• Form and survey platforms.
• Email and SMS tools.
• Payment processors.
• Reward providers.
• Advertising and analytics platforms.
• Publicly available sources.

14.3 Purposes for Collection and Use

We may collect and use personal information for the purposes described in this Privacy Policy, including providing services, operating campaigns, delivering rewards, communicating with you, processing payments, improving services, marketing, security, fraud prevention, and legal compliance.

14.4 Disclosure of Personal Information

We may disclose personal information to:

• Business clients.
• Service providers.
• Contractors.
• Reward providers.
• Payment processors.
• Advertising and analytics platforms.
• Social media platforms.
• Legal or compliance parties.
• Successors in a business transfer.

14.5 Sale or Sharing of Personal Information

Varsity Grind does not sell personal information in the traditional sense of exchanging it directly for money.

However, certain advertising, analytics, retargeting, or tracking activities may be considered a “sale” or “sharing” under California law or similar state privacy laws.

Where required, you may request to opt out of such sale or sharing by contacting us at contact@varsitygrind.com or by using any available opt-out mechanism on the applicable website or campaign page.

14.6 California Privacy Rights

California residents may have the right to:

• Know what personal information is collected, used, disclosed, sold, or shared.
• Access personal information.
• Correct inaccurate personal information.
• Delete personal information.
• Opt out of sale or sharing.
• Limit the use or disclosure of sensitive personal information, where applicable.
• Not be discriminated against for exercising privacy rights.

To submit a request, contact us at contact@varsitygrind.com.

15. Do Not Track and Global Privacy Controls

Some browsers offer “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, our systems may not respond to all Do Not Track signals.

Where required by applicable law, we will make reasonable efforts to honor legally recognized opt-out preference signals, such as Global Privacy Control, if applicable to our website and technology stack.

16. International Users

Varsity Grind is based in the United States. If you access our services from outside the United States, your information may be transferred to, processed in, and stored in the United States or other locations where our service providers operate.

Privacy laws in those locations may differ from the laws in your location.

17. Third-Party Links and Websites

Our websites, campaigns, emails, reward pages, and landing pages may link to third-party websites, offers, platforms, reward providers, affiliate offers, social media pages, booking sites, or other external resources.

We are not responsible for the privacy practices, content, terms, security, or data practices of third-party websites or platforms.

You should review the privacy policies and terms of any third-party sites you visit.

18. AI-Assisted Processing

Varsity Grind may use AI-assisted tools to help draft campaign materials, analyze survey responses, summarize research, generate marketing ideas, support automation planning, or improve service delivery.

We do not intentionally submit highly sensitive personal information to AI tools unless appropriate safeguards and written arrangements are in place.

AI-assisted analysis may be inaccurate or incomplete. Business clients are responsible for reviewing any AI-assisted recommendations, summaries, or outputs before relying on them.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the effective date above.

The updated Privacy Policy will apply to information collected after the updated policy is posted or otherwise provided, and may also apply to existing information where permitted by law.

20. Contact Us

Questions, requests, or concerns about this Privacy Policy may be sent to:

Varsity Grind, LLC
Email: contact@varsitygrind.com
Website: www.varsitygrind.com
Mailing Address: 4400 Brownsville Rd, Suite 105 PMB 3083
Powder Springs, GA 30127

Optional Consent Language

By using Varsity Grind’s website, services, forms, funnels, surveys, landing pages, reward campaigns, or lead capture systems, you acknowledge that you have read and understood this Privacy Policy.

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