Summer of Sites — Promotion Terms & Conditions

1. Promotion Overview

The "Summer of Sites" promotion ("Promotion") is a limited-time offer from Varsity Grind, LLC, a Georgia limited liability company ("Varsity Grind," "we," "us," "our"), which provides the following to qualifying Customers ("you," "Customer"):

A custom-built standard website (the "Website Build") delivered for a one-time fee of $297 USD, including up to 5 standard pages, two (2) included revisions, and 12 months of website hosting; and
A bonus of one (1) month of Instagram social media services (the "Bonus IG Month"), including 3 posts per week (one of which is a carousel post), a DM-to-lead capture campaign, and survey delivery.

Items (a) and (b) are collectively referred to in these Terms as the "Promotion Package."

2. Promotion Window & Availability

The Promotion is available to be claimed between June 1, 2026 and August 31, 2026 (the "Promotion Window"). To claim the Promotion, Customer must (i) submit a request through varsitygrind.com/summer-of-sites.html or contact@varsitygrind.com, (ii) execute Varsity Grind's standard engagement agreement, and (iii) remit the $297 Promotion Fee, all within the Promotion Window.

Project work may continue past the end of the Promotion Window so long as the Promotion was properly claimed during the Window. Varsity Grind reserves the right to extend, shorten, suspend, or end the Promotion Window at any time in its sole discretion; any change will not affect Customers who have already claimed the Promotion.

3. Eligibility

The Promotion is available only to:

U.S.-based businesses or sole proprietorships with a valid U.S. mailing address;
Customers who are new clients of Varsity Grind, meaning they have not previously contracted any paid Varsity Grind service (existing clients are not eligible for the Promotion Package, but may inquire about other offers);
Customers whose business activities and content are lawful under U.S. federal and state law and comply with the acceptable-use policies of Instagram, applicable web hosts, SMS carriers, and any other third-party platforms used in delivery; and
Customers who are at least 18 years of age (or the age of majority in their state) and have authority to bind the business they represent.

Varsity Grind reserves the right, in its sole discretion, to decline any Promotion request, including but not limited to requests from businesses in industries Varsity Grind elects not to service or in industries restricted by upstream platforms (for example, certain SHAFT-restricted categories: Sex, Hate, Alcohol, Firearms, Tobacco). If a request is declined, any Promotion Fee paid will be refunded in full.

4. Promotion Fee & Payment

Fee. The Promotion Fee is $297 USD, one-time, paid in full at project kickoff before any design or development work begins.
Currency. All amounts are stated and payable in U.S. Dollars.
Taxes. The Promotion Fee is exclusive of any sales, use, VAT, or similar taxes. Customer is responsible for any such taxes that may apply.
Late or unsuccessful payments. If the Promotion Fee is not received by Varsity Grind, project work will not commence and the Customer's slot in the build queue is not reserved.
Payment processor. Payments are collected through Varsity Grind's standard third-party payment processor. Customer agrees to that processor's terms in addition to these Terms.

5. What's Included — Website Build

The $297 Website Build includes:

A custom-built, mobile-responsive website on a standard Varsity Grind framework;
Up to five (5) standard pages (typically Home, About, Services, Contact, and one additional page chosen by Customer);
Two (2) included rounds of revisions, as defined in Section 7;
Standard contact form with anti-spam protection;
Basic SEO setup (page titles, meta descriptions, sitemap submission);
Privacy Policy and Terms of Service starter pages (see Section 6.4 below);
Hosting for 12 months from the launch date (see Section 9); and
One (1) post-launch handoff session covering basic content updates.

6. Build Scope & Limits

6.1 Page Scope

"Standard page" means a single, focused page of up to approximately 750 words of customer-supplied content per page, using standard layout sections from the Varsity Grind framework. Pages substantially exceeding 750 words may, at Varsity Grind's discretion, be split into multiple pages and counted toward the 5-page limit.

6.2 Not Included in the Promotion

The following items are not included in the $297 Promotion Fee and, if requested, will be quoted separately at then-current rates:

Custom logo design or rebranding services;
Custom photography, videography, or illustration;
Long-form copywriting from scratch (Customer is expected to provide page content);
E-commerce / shopping cart, online checkout, or product catalog functionality;
Membership / login systems or gated content;
Multi-language or localized site versions;
Custom integrations with third-party software beyond what is included in the standard framework;
Booking calendars, CRM pipelines, advanced lead capture automation, offer chat widgets, lead-magnet surveys, or A2P/10DLC SMS campaigns (these are available through Varsity Grind's Traffic-to-Lead Website System and other paid services);
Domain name registration or transfer fees (Customer purchases or transfers their own domain);
Paid stock asset licensing (premium stock photos, fonts, plugins, etc.); and
Ongoing maintenance, content updates, or new feature development after launch.

6.3 Domain & Email

Customer is responsible for purchasing or transferring its own domain name. Varsity Grind will assist with DNS configuration to point the domain to the new website. Email hosting is not included in the Promotion.

6.4 Legal Pages Disclaimer

The Privacy Policy and Terms of Service starter pages provided as part of the Website Build are templates for general informational use and are not legal advice. Customer is solely responsible for reviewing and customizing those pages, and is encouraged to consult its own attorney before publishing.

7. Revisions

Definition. A "revision" means a single, consolidated round of feedback delivered by Customer in writing, covering all requested edits to the then-current draft of the Website Build.
Included revisions. Two (2) revisions are included in the Promotion Fee.
Turnaround. Customer agrees to deliver each round of feedback within five (5) business days of receiving a draft. Each revision will be implemented within five (5) business days of receipt of consolidated feedback, subject to scope.
Additional revisions. Revisions beyond the two included rounds are billed at $47 USD per additional revision, payable in advance.
Out-of-scope changes. Requests that materially expand the project (for example, adding pages beyond five, adding functionality not listed in Section 5, or substantially restructuring the site after the second revision) are not "revisions" and will be quoted separately.
Approval. If Customer does not provide written feedback within five (5) business days of receiving a draft, that draft is deemed approved.

8. Customer Responsibilities & Timing

Content delivery. Customer agrees to provide all required content (text, images, logos, brand assets, color preferences, page-by-page outline, and any third-party account credentials needed for delivery) within fourteen (14) calendar days of project kickoff.
Inactivity pause. If Customer does not provide required content within fourteen (14) calendar days, the project is considered paused. Varsity Grind will follow up at least once during the pause period.
Project abandonment. If the project remains paused for sixty (60) consecutive calendar days due to Customer non-response or failure to provide content, the project is considered abandoned, the Promotion Fee is forfeited, and Varsity Grind has no further obligation to deliver the Promotion Package. To resume, Customer must purchase a re-engagement at then-current rates.
Accuracy of materials. Customer warrants that all content it provides is accurate, lawful, and that Customer has all necessary rights, licenses, and permissions to use that content (including images, logos, copy, customer testimonials, and any third-party trademarks) on the Website Build and in the Bonus IG Month content.
Approvals. Customer is responsible for timely approvals at each stage. Delays in approvals shift project deadlines proportionally.

9. Hosting

Included term. The Promotion includes 12 months of website hosting starting on the website's launch date ("Launch Date").
Renewal. After the included 12 months, hosting renews at $57 USD per year, billed in advance. Customer may cancel renewal at any time before the renewal date by notifying contact@varsitygrind.com. If renewal is not paid, the website will be taken offline.
Fair use. "Unlimited hosting" is intended for typical small-business websites and is subject to commercially reasonable fair-use limits. Excessive resource usage (for example, sustained high bandwidth caused by heavy media, hot-linking, scraping, denial-of-service traffic, or use of the site for purposes other than promoting Customer's own business) may, at Varsity Grind's discretion, trigger a notice and a request to optimize, upgrade, or migrate.
Backups. Varsity Grind makes commercially reasonable backups of hosted websites. Customer is encouraged to maintain its own backups of any content of long-term importance.
Uptime. Varsity Grind targets industry-standard uptime for the hosting environment but does not guarantee any specific uptime percentage as part of the Promotion Package. Hosting service is provided "as available."
Migration. If Customer chooses to move the website to a different host, Customer is responsible for the migration. Varsity Grind will provide a one-time export of site files at no charge upon written request within 60 days following hosting cancellation.

10. Bonus — 1 Month Instagram Marketing

10.1 Scope

The Bonus IG Month includes, for a continuous 30-day period:

3 posts per week on Customer's designated Instagram account, of which one (1) per week is a carousel post;
A DM-to-lead capture campaign using a designated keyword on the qualifying posts;
Survey delivery for leads generated through the campaign (a short business-specific survey delivered via direct message link); and
One (1) initial content brief and approval cycle at the start of the Bonus IG Month.

10.2 Start Date

The Bonus IG Month begins on the Launch Date of the Website Build. Customer must grant Varsity Grind the necessary access to its Instagram account (and any associated Facebook business assets required for IG automation) within seven (7) calendar days of the Launch Date.

10.3 Content Approval

Varsity Grind will submit posts and the initial content brief for Customer's approval. Customer agrees to respond within five (5) business days of submission. Content not affirmatively rejected within five (5) business days of submission is deemed approved and will be posted as submitted.

10.4 Customer Materials

Customer is responsible for providing brand colors, logos, photography, and any specific offer or promotional details to be featured. Varsity Grind may use commercially licensed stock assets where appropriate; if Customer requests a paid premium stock asset, the cost is billed separately.

10.5 No Auto-Renewal

The Bonus IG Month does not auto-renew. No charges will be assessed for Instagram services after the 30-day Bonus IG Month ends. Customer may, at its option, sign up for ongoing Instagram services at then-current rates.

10.6 Platform Compliance & Risks

Instagram is a third-party platform whose terms, algorithms, automation policies, and account-availability rules are outside Varsity Grind's control. Varsity Grind does not guarantee any specific number of impressions, comments, leads, sales, or that an account will not be flagged, restricted, or banned by Instagram. Customer is responsible for ensuring its Instagram account, business activities, and offers comply with Instagram's terms and applicable law.

10.7 Lead Volume

Varsity Grind does not guarantee any specific number of leads, comments, DMs, or completed surveys. Performance depends on factors including but not limited to Customer's existing audience, post engagement, offer quality, and platform conditions.

11. SMS / DM-to-Lead Compliance

The DM-to-lead capture campaign collects lead information through Instagram and a Varsity Grind-hosted form. If Customer wishes to follow up with leads via SMS / text messages, Customer must complete A2P 10DLC carrier brand and campaign registration with the applicable U.S. carriers before any SMS messaging may begin.
Varsity Grind can assist with the registration setup, but the Customer (or its parent business entity) is the registered brand and is the legally responsible party for all SMS messaging conducted under that registration.
Customer is responsible for compliance with all applicable laws and rules governing electronic communications, including without limitation the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable state privacy and consumer-protection laws.
SMS messaging may not begin until carrier approval is received. No portion of the Promotion guarantees a specific timeline for carrier approval, which is outside Varsity Grind's control.

12. Intellectual Property

Customer-provided materials. Customer retains all rights to materials it provides (logos, copy, images, etc.) and grants Varsity Grind a non-exclusive license to use those materials solely to perform the Promotion Package.
Final website. Upon full payment of the Promotion Fee, Customer owns the final delivered website code and any custom content created specifically for Customer as part of the Website Build.
Varsity Grind frameworks. Varsity Grind retains all right, title, and interest in its underlying templates, frameworks, design components, code libraries, and reusable elements ("Varsity Grind IP"), and grants Customer a perpetual, non-exclusive, non-transferable license to use the Varsity Grind IP solely as embedded in the delivered website.
Instagram content. Customer owns the Instagram content created specifically for Customer during the Bonus IG Month, for use on Customer's own social media accounts. Varsity Grind may use anonymized samples and screenshots of work performed for Customer in its portfolio, marketing materials, and case studies; Customer may opt out of this use by giving written notice to contact@varsitygrind.com.
Third-party assets. Stock photos, fonts, plugins, or other third-party assets remain subject to their respective licenses.

13. Refunds & Cancellation

Before first draft. Customer may cancel and request a full refund of the $297 Promotion Fee at any time before Varsity Grind delivers the first design draft of the Website Build. Cancellation must be sent in writing to contact@varsitygrind.com.
After first draft. Once the first design draft is delivered, the Promotion Fee is non-refundable. Customer may still cancel future work, but no refund is owed.
Abandoned projects. Projects abandoned under Section 8.3 are non-refundable.
Bonus IG Month. The Bonus IG Month has no cash value and is not separately refundable. If the Customer cancels before the Launch Date, the Bonus IG Month is forfeited along with the rest of the Promotion Package.
Additional revisions / add-ons. Fees for additional revisions or add-on services are non-refundable once work on the requested item has commenced.

14. No Guarantees / Disclaimers

Customer acknowledges and agrees that Varsity Grind does not guarantee any specific business outcome, including without limitation any specific number of leads, sales, customers, search-engine rankings, social-media followers, comments, DMs, completed surveys, conversions, or revenue. Outcomes depend on many factors outside Varsity Grind's control.

The Promotion Package and all related services and deliverables are provided "AS IS" and "AS AVAILABLE" without warranties of any kind, whether express, implied, statutory, or otherwise, including without limitation any implied warranties of merchantability, fitness for a particular purpose, non-infringement, or warranties arising from course of dealing or usage of trade. Some jurisdictions do not allow the exclusion of certain warranties, in which case those warranties are limited to the minimum extent permitted by law.

15. Limitation of Liability

To the maximum extent permitted by applicable law:

In no event will Varsity Grind, its members, managers, employees, contractors, or affiliates be liable to Customer for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, lost revenue, lost business opportunity, lost goodwill, lost data, or business interruption, arising out of or relating to the Promotion or the Promotion Package, even if Varsity Grind has been advised of the possibility of such damages.
Varsity Grind's total aggregate liability for all claims arising out of or relating to the Promotion or the Promotion Package, regardless of the form of action (whether in contract, tort including negligence, strict liability, or otherwise), is limited to the total amount actually paid by Customer to Varsity Grind under the Promotion in the twelve (12) months preceding the event giving rise to the claim (i.e., capped at the $297 Promotion Fee plus any additional revision fees actually paid).
The limitations in this Section 15 form an essential basis of the bargain between the parties and apply even if a remedy fails of its essential purpose.

16. Modification & Termination of the Promotion

Varsity Grind reserves the right, in its sole discretion, to modify, suspend, or discontinue the Promotion (including changing the Promotion Window, eligibility, scope, or these Terms) at any time. Any modification or termination will be effective when posted to varsitygrind.com or otherwise communicated by Varsity Grind. Modifications do not affect Promotion Packages already claimed and paid for, which remain governed by the Terms in effect at the time of claim.

17. Governing Law & Venue

These Terms are governed by the laws of the State of Georgia, USA, without regard to its conflict-of-laws provisions. The exclusive venue for any dispute arising out of or relating to these Terms or the Promotion Package is the state or federal courts located in Cobb County, Georgia (or the county that includes Powder Springs, Georgia, if different at the time of filing), and the parties submit to the personal jurisdiction of those courts. Notwithstanding the foregoing, either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

18. Entire Agreement & Order of Precedence

These Terms, together with Varsity Grind's Terms of Service, Privacy Policy, Affiliate Disclosure, and the engagement agreement signed by Customer for the Website Build, constitute the entire agreement between the parties with respect to the Promotion and supersede all prior or contemporaneous communications, proposals, or agreements relating to the Promotion.

In the event of a conflict between (a) a signed engagement agreement specifically referencing the Summer of Sites Promotion and (b) these Terms, the signed engagement agreement controls. In the event of any other conflict among the documents listed above, the order of precedence is: (i) the signed engagement agreement; (ii) these Promotion Terms; (iii) the Terms of Service; and (iv) the Privacy Policy.

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect, and the invalid or unenforceable provision will be interpreted to give effect to the parties' intent to the maximum extent permitted by law.

Failure by Varsity Grind to enforce any right under these Terms is not a waiver of that right.

19. Contact

Questions about the Summer of Sites Promotion or these Terms?

Varsity Grind, LLC
4400 Brownsville Road
Suite 105 PMB 3083
Powder Springs, GA 30127
Email: contact@varsitygrind.com
Web: varsitygrind.com

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