11 ways local businesses can attract more customers

Do you own a local business but your marketing efforts are falling short?

With the right strategies, you can increase your customer base and boost your profits like never before! In this blog post, we’ll show you 11 creative ways to get more customers for your local business. From hosting an event to using PPC ads, you’ll learn how to develop and implement a successful marketing plan for your company.

Starting with the basics: It’s important to do a little research before you start any marketing campaign. Make sure you have at least an idea of who your ideal customer is and what they want from your business. This can be accomplished by conducting market research surveys, running focus groups, or simply talking to current customers.

So, get excited, get motivated, and let’s get started! Here are our 11 ways you can grow your customer base for your local business:

1. Make your website mobile-friendly

If you’re not using a mobile-friendly website, your customers are going to have a hard time finding what they need.

For example, if someone is searching for a local business and searches on Google or Bing (the two most popular search engines), they may get results in the form of an address and phone number. That’s all well and good if they have access to those things–but what if they don’t?

The point is this: Your website needs to be able to adapt itself based on the device being used by its visitors.

If someone visits with their phone, then it should look different than if they visit with their laptop or desktop computer. This means having responsive design enabled so that everything resizes accordingly when viewed through any given screen size or orientation.*

This is why it’s so important to have a website that looks good on any device. Mobile users are more likely to take action when they visit your site, so it only makes sense to make sure they have an optimal experience.

This can be accomplished by having responsive design enabled on your website, which will allow you to cater content and navigation based on what device is being used by the visitor.*

2. Get more reviews on Yelp and Google

Getting more reviews is a great way to get new customers.

If you’re not sure where your customers are coming from, check out the review section of your Yelp page. You’ll see how many people have written reviews for your business and how many stars they gave it (the more stars, the better). You can also see which keywords were used when searching for your business on Google Maps or other search engines–this will help identify what kind of people are looking for what type of products/services in their area.

Once you know who’s talking about you online, it’s time to start getting more reviews! Here are some tips:

• Ask customers who’ve had good experiences with an employee or service provider if they wouldn’t mind writing one up on Yelp or Google Plus (if applicable), as well as sharing any photos or videos taken during their visit using hashtags like #localbusinessreviews
• You can even create a social media contest or campaign that encourages customers to submit their own reviews (this is something you might want to consult with your brand’s marketing team about). If you have an online presence on Facebook, Twitter, Instagram and/or LinkedIn, ask your followers if they wouldn’t mind taking the time to write up a quick review of one of your products or services.

3. Improve your online presence

There are several ways to improve your online presence.

First, you should join local business groups on social media and use them as a platform to interact with customers.

Next, create an informative website that showcases what makes your business special.

Finally, make sure that your website is mobile-friendly; this will help customers find you when they’re looking for something nearby!

Google My Business is also an excellent way to get more reviews (and thus more customers).

The tool allows users who have interacted with businesses like yours in the past or currently do so regularly–like potential clients–to leave reviews about those businesses on Google Maps listings for those locations where they’ve interacted with them before; these reviews then show up on search results pages when someone types in keywords related specifically towards finding information about what types of services/products those businesses offer through search engines like Bing or Yahoo!

4. Use PPC ads to drive traffic to your website

PPC advertising (Pay-Per-Click) is a great way to get more customers for your business.

You’re most likely seeing this article because we’ve ran some sort of paid ad to get you here (all part of our marketing strategy).

You pay for each click on an ad, which means that if someone types in keywords related specifically towards finding information about what types of services/products those businesses offer through search engines like Bing or Yahoo!, they’ll see your ad and be able to click on it; this allows you to drive people directly to your website where they can find out more information about what you’re offering.

What are the different types of ppc ads

• Sponsored search results: These ads appear in the top or bottom of search engine result pages. They’re typically labeled as “sponsored” or “ad,” and they can be text ads or image ads.

The goal is to get users to click on your ad so they can visit your website.

The main difference between the two types of ads is that sponsored search results are typically only visible when a user searches for relevant keywords in their search engine, while other ads are displayed based on factors like time of day and location.

• Display network: This is a large ad network that shows your ad to people across the web. Google’s display network includes websites like YouTube, Gmail and Blogger.

The display network can be a great way to reach people who aren’t actively searching for your product or service. For example, if you’re an organic food company, the display network could show your ad on recipe websites and cooking blogs that have nothing to do with what you do but still attract lots of potential customers.

5. Host events

Hosting events is a great way to get in front of your target audience. If you’re not sure where to start, try hosting an event at a venue that already has an established clientele (like a coffee shop), or go with something more unique like an outdoor concert.

Events are also great opportunities for building your brand and getting new customers because they allow you to share your story in person, face-to-face with potential clients.

You can also use these events as platforms for creating content that will help attract people who aren’t yet familiar with what it is that makes your business special–and then follow up with those people after the event has ended!

Make sure there’s clear call-to-action at the end of each event so attendees know what they should do next (e.g., sign up for emails). And don’t forget: follow up!

6. Be responsive to customers on social media

Social media is a great way to engage with your customers, but it’s also an excellent place to find new ones. If you’re not already using social media as part of your marketing strategy, now is the time to start.

If you have an email list or newsletter signup form on your website, make sure that users receive regular updates about new products and services.

This can be as simple as sending out one email per month announcing specials or sales–or even just sharing news about what’s happening at the company!

On the other hand, if you don’t have an email list or newsletter signup form on your website, now is the time to consider adding one.

Having a way for customers to stay in touch with you will make it easier for you to let them know about new products and promotions–and they’ll appreciate having this option.

7. Use video ads for local SEO

Video is a great tool for local SEO. If you’re going to be using video ads on Facebook, make sure that they’re geo-targeted and optimized for mobile devices. It’s also important to keep in mind that people will watch your video ads if they’re relevant to them–so if you want more views, make sure they are!

A. Video ads are more likely to get results.

This is because people are more likely to click on them and watch them all the way through. If you’re using video ads as part of your local SEO strategy, make sure that they’re geo-targeted and optimized for mobile devices.

It’s also important to keep in mind that people will watch your video ads if they’re relevant to them—so if you want more views, make sure they are!

B. Video ads are more engaging than static images.

This is because people are more likely to click on them and watch them all the way through. If you’re using video ads as part of your local SEO strategy, make sure that they’re geo-targeted and optimized for mobile devices.

It’s also important to keep in mind that people will watch your video ads if they’re relevant to them—so if you want more views, make sure they are! Video ads are more engaging than static images.

C. Video ads are easier to share and promote on social media platforms like Facebook and Twitter.

This can help you get more customers through organic searches (like Google). Also, video ads can be geo-targeted, which means you can target users based on their location.

This is a great way to reach people near your business in their local search results. Video ads have higher click-through rates and conversion rates than other types of PPC ads.

If you want more views, make sure your video ads are relevant to your audience and include a call-to-action that encourages people to click through. For example, if you’re selling shoes, show how the product looks on someone walking or running down the street.

You can also use video ads to show off your business in a way that static images cannot–for example, by including interviews with employees or testimonials from happy customers who have used your services or products before.

8. Sell online (if you sell products or services)

If you sell products or services, then it’s time to start thinking about selling online. There are plenty of options out there for getting started with an ecommerce store, but Shopify and BigCommerce are two popular platforms that have been around for years.

They’re both easy-to-use, powerful tools that allow you to create a website where customers can purchase what they need directly from the site–no middleman needed!

Once your site is up and running (which usually takes less than an hour), it’s time to think about how people will find it in the first place.

Email marketing is one way; Mailchimp or Constant Contact allow small businesses like yours to send emails out directly from their own inboxes without needing any technical knowledge whatsoever.

Google Tag Manager tracks user behavior on websites so that anyone who visits can be tracked across devices–and if those devices aren’t connected through cookies (i.e., someone buys something on their phone but doesn’t complete payment until later when using desktop), this tool makes sure everything gets recorded properly regardless of device type used during each interaction with content within an account managed by GTM’s software suite!

Finally there’s Google Analytics which collects all kinds information related specifically towards tracking conversions/purchases made while browsing pages within our website(s).

9. Build a blog for business growth

A blog is one of the best ways to build trust with your customers.

It also gives you a platform where you can share valuable content that helps people find out more about your products and services, which will help them make an informed purchasing decision.

A lot of businesses have started using blogs as part of their marketing strategy because they’ve realized how effective it is at increasing website traffic and getting more customers through the door.

If you have not started blogging yet but are considering doing so, here are some reasons why having a blog should be on top of your list:

• Blogging helps increase website traffic by bringing new visitors back again and again through various channels such as social media or search engine optimization (SEO).
• Blogging promotes engagement between readers who may become future customers if they find something valuable in what’s being offered on the site’s pages–and those who already bought something from there before could return again when looking for similar items because they trust those products/services enough after trying them once before!
• Blogging also allows you to create a brand identity for your business and get yourself noticed by other people who might want to work with you or buy your products/services.
• Blogging can help you save time and money when it comes to marketing your business, because you don’t have to spend money on ads or pay for a website designer. You can create content for your blog yourself, so it won’t cost anything more than what you already spend on other expenses.

10. Offer coupons and discounts on social media and through an email marketing campaign.

However, only if the offer is relevant to their customers

You can also offer coupons or discounts on social media, through email marketing campaigns and in-store. But only if it’s relevant to your customers.

For example, if you’re a bakery and are running a sale on muffins, then offering a discount on your Facebook page isn’t going to be very effective. But if you’re running a promotion for 50% off all pastries, then it will likely attract new business.

Here are some ways to get more people through the door:

• Offer a coupon or discount in exchange for a review on Yelp or Google+ Local. This will bring new customers into your store, who may not have heard of you before and might otherwise never have stopped by!
• Share offers with followers on Facebook, Instagram and Twitter (or all three). If they’re interested in what you’re offering, they’ll head over right away–and then hopefully become regulars!
• Have a promotion on social media. This can be a contest or giveaway, but it should be something that will attract people’s attention and make them want to visit your business. If you’re doing an Instagram-based promotion, make sure that you tag the brand in the photo so they see it!

11. Optimize your website with local SEO strategies

Local SEO is a great way to get more customers and revenue. Local SEO helps you rank for keywords that are relevant to your business, which gives you the ability to show up in search results for those terms. That can make all the difference when someone is looking for something like what you offer, because it means they’re more likely to find you than if they weren’t able to find anything at all!

It’s important because it helps increase traffic, which leads directly back into generating more revenue through sales conversions on your website or landing pages (and offsite advertising).

This process also builds trust with potential clients who may not have heard about your company before now; once they do check out what’s available online–and see how well those products align with their needs–then there’s no reason why anyone wouldn’t want them as clients!

Here are some SEO tips that you implement starting today:

• Find out what keywords people are using to search for your products or services. You can do this by searching Google for the top three most common terms related to your business and seeing which ones get more traffic than others.
• Create content that is useful, informative and easy to read! This will help people understand what you offer and why they should buy it.
• Make sure that your content is optimized for search engines. Use keywords in an appropriate number and format (avoid stuffing them into your text). Make sure that the site is easy to navigate, so that people can find what they need quickly.
• Keep your content up-to-date. If you’ve got a blog, make sure that you update it regularly. If you don’t have one, consider starting one! It is an easy way to create fresh content and keep people coming back to your site.
• If you want to do more to promote your business, then consider getting in touch with an SEO company. They will be able to help you create a website that will attract traffic and convert it into sales.

There are many ways to go about increasing the number of visitors that your website gets, but one of the most effective is by using targeted keywords and phrases in your content. This means writing things like “best” or “top 10” lists for products or services that you offer; it also helps if you include popular topics (such as local events) in your posts, so people can find them when they search for things like this on Google.

Conclusion

The takeaways for local businesses are clear: it pays to know your customers and tailor your marketing plan to their needs. It not only helps you better reach those potential customers but gives you the opportunity to stay on their good side while also making sure they feel appreciated by your business.

Furthermore, online marketing can give any business a competitive advantage. It’s not just for Fortune 500 companies, but for local businesses as well.

If you lack an online presence then you’re missing out on a huge portion of customer information. And if your online presence isn’t capturing user data, then you’re not only losing out on leads, but also leads for life. When you build a personal relationship with potential customers, they are more likely to use your services in the future. This is the kind of marketing that never stops earning money for your business.